Your selected site address or URL (uniform resource locator) is the identity for your blog. It will be your blog's fingerprints. It's your business card. Your selection of name will influence your internet traffic tremendously. If you want people to find you, your choice of URL is very important. If you alter your site address, you might lose the entire identity of your blog. You might need to rebuild your blog from scratch... You'll typically lose your regular visitors, your search engine rankings, etc.. Choose your domain name extremely carefully and stick to it! When choosing your website address, try to abide by the following tips:
Endeavour to get a domain name that strongly mirrors that which your website will be about. It should reflect your most important search term. Visitors, not to mention search engines, will greatly reward you for this. It immediately lets visitors know what your site is about. Search engines usually ranks a site much higher for the specific keyword, if the key term is also in your website address.Keep the years to come in mind. You should not choose a website name that's too specific. To illustrate, if you originally plan on blogging about stoves, you should not necessarily choose to include the word "stoves" in your website name. If you expand later and begin blogging about dishwashers, your website address may not fit anymore. Rather go for a broader term, such as including the word "kitchens" in your website name.
Your domain name furthermore ought to be unforgettable; something people would easily manage to recall. It needs to be impressionable but it should not be too long - keep it short.
Avoid names which are trademarked.
If the name you want to get isn't available, you could also choose to hyphenate the name. The downside of this is that it's relatively easy to forget the hyphens when typing in the name. In cases like this, your visitors is likely to end up at your competitor's website instead. The upside is that search engines can recognize your key terms and phrases better and therefore return your site more significantly in search results for those key terms and phrases showing up in your website address. Another advantage is that the name is much easier to read with the hyphens - and for that reason, easier to remember.
You could possibly also contemplate adding the words "the" or "my" in front of the name you want. However, please remember to then market your site with your full domain name, because if you don't, a few of your visitors could very well go to your competitor's website instead.
Get a good extension for your website. A few possibilities: .com, .edu, .org, .net. By the way, this is technically called TLDs - Top Level Domains. The TLDs ought to be based on the genre of your blog. For example, if your website is centred on education, the most appropriate extension would be .edu. Also, if your site is targeted at local people, it would be better to choose a country-specific TLD. If it focuses on international people, .com would be better.
Consider getting several extensions, in addition to various spellings, of your domain name. This would ensure that no-one can replicate your domain name and aim to "borrow" your visitors. You can set up redirects on each of these so that if visitors go to one of the several other domains that you own, it would redirect them to your main website.
Choosing a really good domain name is obviously very important. It's not a quick decision to make - take your time in choosing the perfect name for your site. Always keep your potential visitors, as well as the search engines, in mind and your website will be on the right path to success!
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2 comments:
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