If you own a website but don't own the .com domain and it's for sale, what should you do? Should you buy it even if it's at an inflated price or should you just let it go?
This is a common problem that people have and it's a legitimate question that needs to be addressed. The beautiful thing about this question is there are so many great points to both sides of the argument. Let's go ahead and get into the details of this question.
First, it's always a good idea to get the .com domain for any website. A .com domain is the most popular in the world and it's basically what's expected today for websites. I mean, if you were to guess a website based on a brand name, you'll always start with a .com in the url.
So if the .com domain is for sale and it's at a fair price, grab it as soon as you can. But what happens if the price is really inflated. What should you do?
Well, on one hand, you should buy the .com domain at any price based on the reasons I've already given above. Plus, even if you just use the domain for re-directing purposes, you'll still be in great shape.
Now before you buy the .com domain, do as much research as you can to see how much traffic that domain already gets. If it gets a lot of traffic already, than you need to evaluate how much you'll be willing to pay for it. If it doesn't get a lot of traffic, factor that into your negotiations.
Tip: Do your best not to let the selling party know you own the same domain name without the .com extension. If they know you have the same domain name, the price will most likely go up.
On the other hand, you don't necessarily need the .com domain to have a successful website. If you do proper search engine optimization for your site, you can easily rank better than your competitor. Plus, unless you are branding yourself or branding your business with that specific keyword in the domain, it won't really matter.
The reality is the .com is not the holy grail of domain names. There is enough evidence out there where.net and.org websites far outperform their.com counterparts.
Bottom line is do what's best for your business.
Tip: If you decide you want to buy the .com domain for sale, it's advised that you get a professional broker to negotiate or buy on your behalf. They know the game better than you do and can probably negotiate a deal that's far, far less than what's being originally offered.
This was just the tip of the iceberg on this topic, but I think you get the basic idea of both sides of the argument.
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