A Website Name Is Only A Name, Or Is It?

Deciding upon a name for your website is almost like naming your child; once it's named, that's it and you can't change it, well, you could but it will cost you. Your website name represents you and your company; it should be meaningful and hopefully something that someone can easily remember. What is involved and why is a good name so important?

Time - Take time to create names. Use key words and try to leave out words such as best, greatest or superior because they don't actually give any information. The name should reflect the product. If you look at any of the major products on the market today, you will find that the website name is actually the name of the product. For example, SC Johnson's cleaning product Scrubbing Bubbles has its own website called scrubbingbubbles.com. It is simple, easy to remember and to the point.

Individualize - How one comes up with names will vary on the person and how they work as an individual. A quick and easy (yes, I said easy) is to brainstorm and just list whatever comes to mind. First think about what you are offering and everything that it can do. Then start writing and even if it sounds funny or stupid to you, write it down. If you want a different point of view, ask someone else to brainstorm for you or with you. When you are done, you will have a number of words and/or phrases that you can use to begin creating a name.

Mix it Up - Another way to create a name is by slightly altering the name but keeping it easy to remember otherwise someone may type it incorrectly and ends up at your competitor's website. This change could be a play on words or a particular word is spelled slightly different or you use a numeric digit instead of writing the number out. If the product or selling is fun, then try and make the website name fun like your cleaning company could have a name like wedontmessaround.com. And you certainly wouldn't want your law office to have a name like defendersRus.com because what you do is of a serious nature so the website name should be professional and clean.

Research - If you are still having a hard time, check out your competitors names. There may be one that attracts your attention and perhaps it will set your mind in motion. Maybe there is a key feature about your product that simply stands out and you could use that in the name. Check out the Internet registries and see what they have available for sale. You could even search the Internet with several of your keywords that have been used in your articles and see what comes up.

If you have a website name that you just have to use and is already taken, try changing the extension. Instead of using ".com' try ".net" or ".org". With some imagination and ingenuity, you will be able to decide on the perfect name for your website.

Jeanne Lovely is a successful Internet Marketer helping people with Step-By-Step systems to get a website online.

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